Now prepare shopping habits questionnaires to conduct surveys !
( 5 questionnaires = five groups )

- Imagine 12 questions (maximum 15) you could ask people about their shopping habits.
- Here are the people you will interview : a seventeen-year-old boy (first group), a twenty-year-old girl (second group), a thirty-five-year-old woman with a baby in a pushchair (third group), a fifty-year-old man (fourth group) and a seventy-year-old grandmother (fifth group). Prepare different questions and organize your survey well. Try to find 2 or 3 very original questions !
- Where do you live ?
- You live …
- If you live alone do you …
- How often a week do you go shopping ?
- What kind of items do you like ?
- When the sales are on, where do you spend a lot of money ?
- Have you got a boyfriend ? Do you like shopping with him and why ?
- Do you buy expensive clothes or do you buy second hand clothes ? Do you prefer cosmetics or clothes ?
- Do you think you were born to shop ? Would you say you are a shopaholic ?
- Have you got a credit card ? Do you use chequebooks ?
- Do you like travelling ? Where is your favorite place ?
- What kind of restaurant do you prefer ? Expensive or low-price food ?
- What are you favorite brands ? Do you like to do shopping in malls ? What kind of underwear do you wear ?
- What kind of phone do you have ?
Questionnaire for a twenty-year-old girl :
in a town in the countryside in a flat in a house in a villa in a hotel room others :
alone with parents dog with your child with your boyfriend
make parties with your friends read books have "business lunch" other possibility
never once a week three times a week every day more
clothes shoes underwear jewelry other possibility
Explain your choice.
mall Oxford street 5th Avenue Paris other possibility
single divorced lesbian yes, I have no
Explain why you like shopping with him/her.
What's your budget for this ?
................. a day .................. a week
yes no maybe
Explain your answer.
Yes it's better with a credit card No, I prefer cash I use my chequebooks
yes no New-York London Paris Milan Explain why.
fast food chic restaurant gourmet resaturant other
Yves Saint Laurent Chanel Dior Guess H&M Givenchy Louis Vuitton Other
iPhone Blackberry Samsung Nokia Motorola
What type of phone service do you have ? And say how much time you spend on the phone.
What type of phone service do you have ? And say how much time you spend on the phone.
unlimited one hour and 100 sms don't have phone services
Questionnaire for a seventeen-year-old boy :
1. Do you buy second hand clothes ? Where do you buy this kind of clothes ? on the Internet in classified ads other ?.... No, never ! Are you crazy ?
2. Do you have a scooter ? If yes, do you often use it ?
everyday once a week scarcely never And what for ?...........................................
3.What kind of underwear do you buy ?
Boxer shorts underpants other ? …. Am I too curious ?
4. Are you a fashion addict ? What for ?Be like the others Be Famous Be good-looking 5. What sentence describes you best ?
I like fashion and it dictates my style. I don’t like fashion ! I have my own style I don’t like shopping, and I think fashion is not interesting at all Another sentence : ........................................................................
6. What sort of items do you buy ? sport items video games clothes What is the last "thing" you bought ?
7. Do you buy video games ? How often ? What are your favourite video games ? action games I prefer online games adventure games sport games
7. Do you buy video games ? How often ? What are your favourite video games ? action games I prefer online games adventure games sport games
8.How much pocket money do you get each month ? 20€ -50€ 50€-100€ +100€ ?
9.Who gives you your pocket money ? parents grandparents aunt or uncle you work a bit
10.Where do you usually go shopping ? Online shop shopping mall supermarket boutiques
11. Who goes shopping with you ? friends parents alone brothers / sisters
12. Do you spend money for your leisure ? cinema funfair disco ?
13. Do you spoil your girlfriend ? What's your monthly budget for her ? ...............
12. Do you spend money for your leisure ? cinema funfair disco ?
13. Do you spoil your girlfriend ? What's your monthly budget for her ? ...............
Questionnaire for a 50-year-old man about his shopping habits :
1. Do you like to go shopping? If yes, explain why.
o yes o no Why?
o It is fun o It is important to have some food in the fridge o I love spending money o Other reason:_______________
2. How often a week do you usually go to stores (mall/boutiques)?
o Once in a week o twice a week o three or four times in a week o more often
What for ?
_____________________________________________________________________
3. Bring the following items in an order from 1 to 7. Start with the one you buy the most:
Liquors, food, cigarettes, clothes, sweets, hobby equipment, technical equipment
1) 2) 3) 4) 5) 6) 7)
4. What are your favorite shops?
o Supermarkets o malls o boutiques o small shops
5. Do you prefer spending money on liquors or clothes?
o liquors o clothes
Explain why: _______________________________________________________________
6. Do you have a wife? If yes, how much do you spend for her?
o Yes, I have a wife o No, I’m single
If yes:
o 1 € o 20 €, but only for Valentine’s Day or birthdays o I could buy her everything she wants o Clearly too much
7. Do you buy a lot of fast food? How much?
o Daily o 2 – 3 times a week o not usually o never
8. Do you prefer spending your money for yourself or do you like spoiling your friends?
o I’m stingy, I hate spending money o I love spoiling my friends o I’m generous with myself only !
9. How much money do you usually spend while shopping?
o Less than 10€ o 10€ - 50€ o 50€ - 75€ o 75€ - 100€ o more o my wife makes the budget
10. Do you spend a lot of money for your hobbies? If yes, what do you do in your free time?
o Music o Photography o Reading o Computers o others:____________________________________
11. Do you know what household cleaners are and where to buy them?
o What is that? o Maybe in a supermarket? o I would try to buy them in an online shop
12. Is it you or your wife who pushes the shopping trolley?
o Obviously, it is me! I am stronger! o I let my wife do that o She would not let me do it o I am single
o Other: _____________________________________________
Questionnaire for a thirty-five-year-old woman with a baby in a pushchair :
1)What is your monthly budget devoted to shopping ?
⁃ ? - 200£ - 300£ - 500£ - other
- clothes - household products - baby's products - other
- for me - for my baby
4) Where do you buy clothes ?
- in well-known brand stores - in secondhand stores - on the Internet - other
5) Can you afford to buy brands ? Or do you buy brands when the sales are on?
- yes - no / - yes - don't mind it
6) Do you by items on the Internet ?
- yes - no - sometimes - other
7) How often do you go to the mall ?
- evey day - every week - every month - other
8) Have you ever been swindled ? Where ?
- yes - no / - supermarket - secondhand stores - well-known brands stores - on the Internet - other
9) Do you often go to the restaurant ? If yes, what kind of restaurant do you prefer?
- yes - no / - fast-food - luxury restaurant - other
10) Are you interested in plastic sugery ?
- yes - no
Explain your answer !
11) Do you go out with your friends ? If yes, how much do you spend ?
- yes - no / - 50£ - 100£ - 150£ - other
What do you buy ?
Questionnaire for a seventy-year-old grandmother
“Hello, sorry to bother you, but we are students making a little questionnaire on shopping habits and you seem to correspond to the lady we’re looking for… Would you mind answering some questions ?”


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